Sometimes guitar players do technique just for technique sake. I don't enjoy listening to that kind of playing. While I can appreciate the ability of a player like that I honestly feel as if I'm watching someone masturbate... not something I particularly enjoy doing.
But when a player has amazing technique and puts it in service of a song, that is something sublime.
Take a look at Andy McKee here. BTW, he is playing a Lowden guitar. George's company builds what I think are the best guitars in the world.